About

Terra Moana brings the right team to every project.

Our services are tailored to meet each client’s specific needs, meaning we are able to work efficiently and effectively.

Our focus is primary industries, especially in the blue economy space, bringing deep experience in business analysis and marine management to support sustainable success.


We provide services at the forefront of change, bringing a powerful blend of diverse expertise and experience ranging from industry, government and societal perspectives through to research, science, and technology. In seeking to combine the best of western and indigenous knowledge systems and worldviews, our clients remain at the forefront of change.


Journeys are inherent in our name Terra Moana, Ki Uta Ki Tai, from the mountains to sea. We support our client’s journeys towards a healthier planet and healthier people.


We provide tailored, unique blue economy perspectives and advice across economic development in this space including market expectations, social and environmental review, business and policy analysis, and corporate disclosures - all underpinned by our strong iwi/Māori relationships.


For every project we bring together tailored teams, drawing on our highly experienced partners and associates to give the right blend of expertise, synergy and relationships.


And we are not afraid to challenge your thinking and extend your ambition, to open new doors and co-develop new ways to work more effectively to achieve your sustainability goals.

Our People


Tony Craig

Managing Director

Tony is known for his innovative and lateral thinking which always comes with a creative twist. An achievement oriented and “ideas” individual, Tony has the skills and drive to turn concepts into reality.


Tony has been described as “one of those people who can transcend relationships from the fishermen on the wharf to politicians in Parliament”. He also has a unique ability to assess complex negotiations and broker solutions that deliver reasoned and timely solutions. 

Tony's previous experience includes business policy manager of Seafood New Zealand, business innovation and quota manager Aotearoa Fisheries Ltd (now Moana New Zealand), FishServe founding CEO (a seafood industry owned company delivering statutory administrative and registry services on contract to Government). 

​

Tony is also the creator of Fish4all - New Zealand’s recreational fishing App.

Karen Lo

Business Manager

Karen’s key strength lies in her ability to readily adapt to the various skills required by clients and projects be it co-ordination and organisation, financial and administrative support, creative design of information and presentations, or systemic research. 


These support roles are tailored to fill in the background for Terra Moana’s Partners, Associates and clients so they can focus on the bigger picture. 

​Karen is flexible in helping manage projects using simple spreadsheets or complex projects with Microsoft Project Software or other project management tools as required by clients. She is  is certified in Prince 2 Project Management.


Karen has also completed a graphic design course from Yoobee. She is a graduate from Otago University with a Degree in Nutrition and a Postgraduate Diploma in Public Health.

Technical Partners

Ian Dickson

Financial Economist

Ian began his career in the New Zealand Government Treasury in 1977. Before leaving the Treasury in the mid-1980s he was involved in a number of cost-benefit analyses of energy projects and as course director for a project evaluation and national cost-benefit analysis course. He spent the next nine years in the New Zealand capital markets mainly with a mergers and acquisitions and business valuation focus. Since 2000, Ian has been financial and economic consultant.  

He has prepared a number of economic benefit assessments of economic development proposals and been engaged to peer-review others. He has also worked with the Better Business Case framework.


Ian has governance roles as a director of the commercial arms of the Ngāti Makino and Ngāti Rangitihi. He is also a member of the investment committee of the Te Pūia Tāpapa Fund.

Dr Stephen Eayrs

Fishery Extension Officer

Stephen is an ex-commercial fisher and fishing technologist with almost 40 years involvement in the fishing industry. His fishing career commenced in the early 1980s, fishing for prawns in northern Australia, Saudi Arabia, and Burma, and for orange roughy in Tasmania. Between periods on the water he completed an undergraduate degree in fishing technology at the Australian Maritime College. Later, he returned to the Australian Maritime College to lecture in fishing technology and shipboard safety, and for a period managed the flume tank. Whilst there he also completed a number of brief, international assignments for the Food and Agriculture Organisation of the United Nations (FAO) and others, collaborating with researchers and fishers in other countries to develop selective fishing gears, as well as a Masters degree in fisheries, studying the vertical distribution and behaviour of fish and shrimp in response to prawn trawls.

In 2007 he moved to the Gulf of Maine Research Institute (GMRI) in Portland, Maine, USA to establish a small fishing technology laboratory and collaborate with fishers and others in the development of more selective and efficient fishing gears. During this time he completed his doctoral thesis at the University of New Hampshire, investigating fisher decision-making and approaches to help facilitate change in the fishing industry. He also continued collaborating with the FAO, involved primarily in bycatch reduction projects in South America.

​

In 2018 he returned to Australia and established Smart Fishing Consulting. He currently leads the SeSAFE project (www.sesafe.com.au), a national initiative to raise awareness and provide safety training to the commercial fishing industry, and is an associate with Terra Moana. In 2022 he also joined the Fisheries Research and Development Corporation (FRDC) as their Queensland Extension Officer, working with commercial, recreational, and indigenous fishers, aquaculturists, and others to optimise understanding and application of research outcomes and address contemporary issues in the seafood industry.

Prof Michael Harte

Fisheries Sustainability Assessor 

Michael is a Professor and Associate Dean in the College of Earth, Ocean and Atmospheric Sciences at Oregon State University in the USA. He is recognised internationally as a fisheries and natural resources governance advisor, researcher and educator. 

He has worked globally for the private, public, academic and NGO sectors.


Michael has been the architect of small islands developing states' efforts to balance international investment in marine resources and fisheries with the need for local ownership and control of marine resources.

Dr Kimberley Maxwell

WHAKATŌHEA/ TE WHĀNAU-A-APANUI/ NGĀTI POROU/ NGĀITAI/ TAINUI/ NGĀTI TŪWHARETOA

MĀORI MARINE RESEARCHER at Rangahauwai – Māori Aquatic Research Services


Based in Papakaio, Brighton Beach just south of Dunedin in Otago, New Zealand. Rangahauwai was set up in 2012 as a consultancy, to provide excellent transdisciplinary research services on marine environmental projects which aim to enhance the mana and mauri of Māori and Indigenous communities, and subsequently for the betterment of our society.

Through Rangahauwai, Kimberley started out providing research services to NIWA on wastewater treatment solutions for marae, and to KONO Seafoods investigating the growth rates in juvenile Brown Sea cucumbers. In 2022, she delivered a cultural assessment of aquaculture in the Bay of Plenty from the perspectives of key Bay of Plenty pūkenga for Envirostrat Ltd and the iwi-led SMART Aquaculture project.

Kimberley is also a post-doctoral fellow within the Te Kōtahi Research Institute at the University of Waikato. She contributes to the MBIE-funded Moana Project (www.moanaproject.org), specifically focused on the Whakatōhea rohe moana, developing a Moana Plan. Kimberley is secondary supervisor to Rangihurihia McDonald who is investigating how the mātauranga of Waka Navigators and climate change impact each other. Prior to this, she helped identify Māori marine values and develop the Waka-Taurua framework for marine co-management alongside Tauranga Moana iwi through the Mauri Moana, Mauri Tangata, Mauri Ora project of the Sustainable Seas National Science Challenge. In 2019, she completed her PhD investigating the importance of mātauranga and ecology of the Mōtū Kahawai Fishery, an indigenous fishery in the eastern Bay of Plenty, in fisheries management. Demonstrating the need to include mātauranga Māori and local knowledge in order to apply the principle of using the best available information in New Zealand fisheries management. 

Perya Short

Perya is an innovative strategic thinker, excited by projects requiring new ideas and approaches to achieve results and growth. Her high-quality communication and inter-cultural skills have supported an internationally focussed career, both in the New Zealand government and international development consulting sectors.

Perya is highly efficient, well organised and likes to lead and work with people to get things done.



She has a deep knowledge of how to work successfully with Asian governments and their education and consulting/development sectors to grow opportunities for partnerships with New Zealand.


Peter Trott

Seafood Expert

Peter is Co-founder & Director of two international companies involved in the seafood sector, these include FishListic, an independent sustainable seafood consultancy & On-Board Social Accountability International, focused on human rights and modern-day slavery within the seafood sector. Peter has over 22 years experience in fisheries management, resource sharing, ecosystem principles, management systems, seafood markets, supply chains, social accountability, modern day slavery and traceability. Peter led on international and domestic seafood markets for WWF and was the architect of key strategic seafood market partnerships with retailers, brand owners and aquaculture companies.

He has been involved in the MSC and with fishery certifications across the globe, including as co-client. He is a certified MSC Chain of Custody auditor, fishery team-member, fishery team-leader, Program Manager, certified SA8000 social auditor and ISO19011-2018 accredited. Peter was Co-Chair of the MSC Stakeholder Advisory Council and an MSC Board of Trustee. Peter was a fisheries manager with two fisheries agencies for eight years, and holds a Bachelor of Science (Fisheries Management and Aquaculture) with an honours degree in Aquatic Sciences from Deakin University.

Karl Wixon

NGĀI TAHU / KĀTI MĀMOE / WAITAHA / NGĀTI TOA RANGATIRA

DIRECTOR. WIKI Design & Consultancy Ltd t/a ARAHIA Pathfinders.

​

Hawke’s Bay based Karl Wixon is one of New Zealand’s leading Māori strategic creatives. He has led a number of pioneering firsts for Māori including design lead for Te Ao Maahina, the Wellington Zoo Nocturnal House that was New Zealand’s first fully Māori interpreted Zoo experience, developed in partnership with former business partner Jacob Scott and Te Kau o Poneke, the Wellington Tenths Trust.


Karl is Director of Havelock North based WIKI Design & Consultancy Ltd, founded in 2000, trading as ARAHIA Pathfinders. ARAHIA specialises in growth and innovation projects, particularly in indigenous enterprise and economic development. Karl’s work sits at the intersection of culture, commerce and creativity and utilises HumanCentred Design techniques and approaches to highly collaborative projects, frequently spanning public and private sector partnerships.

Karl has a varied career spanning multiple sectors and domains of interest. Soon after graduating in 1990 Karl began a period of work developing what was NZs first wave of interactive style exhibitions including the development of Te Aho a Māui, Capital Discovery Place, a children’s hands-on science discovery centre in Wellington, going on to become the Exhibitions Coordinator for the Manawatu Science Centre, now known as Te Manawa, and then on to be the first exhibition designer appointed to the Te Papa Waterfront project, including design of an Aquarium for the outdoor Harbour Park, which unfortunately was one of the many victims of their first major rounds of cost cutting pre-opening. He went on to Design Lecturing and consulting in Wellington before establishing his company in 2000.

Share by: