Moana New Zealand

As the largest Māori-owned seafood company, Moana NZ (legally known as Aotearoa Fisheries Ltd) stewards the commercial fisheries assets that Māori regained as part of the Treaty of Waitangi Fisheries Settlement with the Crown, the Government of New Zealand.
Terra Moana are the sustainability advisors to Moana NZ as well as providing seafood business and innovation analysis - take a look at the highlights here.
Sustainability Stewardship

Moana NZ engaged Terra Moana Ltd to serve as their sustainability advisors to support implementation of their flagship Sustainability Journey. Our core projects include facilitating a Qualitative and semi-Quantitative Ecosystem Service Review of New Zealand Paua, supporting sustainability certifications and sustainability project coordination.


Learn more –  Sustainability Strategy

Ecosystem Services Innovation

As part of the New Zealand Sustainable Business Council's Business and Biodiversity Project, Terra Moana facilitated Moana NZ's Ecosystem Service Review of Pāua (abalone). 


The review was one of five ESRs in the project that was led by Landcare Research.

Read –​ Paua as Taonga 

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Terra Moana Partner, Tony Craig works on the provenance and traceability interface for Moana NZ. Core projects include a review of their fishing fleet and development of consumer-ready products that meets consumer demands for sustainability, traceability and accountability.


Terra Moana is also supporting Moana NZ's Aquaculture division to obtain Aquaculture Stewardship Council certification for their farmed blue abalone operations to build a more premium product for the market.

Moana NZ blue abalone receives NZ first ASC certification in Dec 2016.


Learn more: ASC - NZ first

Coaching and Strategic Advice

Terra Moana ensures that the personnel of Moana NZ and the organisation's Sustainability Champions are always at the forefront of sustainability. One of our first areas of work with Moana NZ was to kick start their relationship with WWF NZ - a very unique partnership of conservation and business. 


Moana NZ announced NZ’s first conservation/fishing partnership with WWF and Terra Moana gets a mentioned too, for helping to start this relationship. Listen - Carl Carrington's interview

Moana NZ has also committed to the United Nation's Sustainable Development Goal 14.

Find out more - Moana NZ SDG Commitment 

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Responsible Fisheries Awareness Programme

More than 60 Moana NZ contracted commercial fishers have now taken part in this programme to ensure the future of New Zealand’s fisheries is at the centre of what they do. The Responsible Fisheries Awareness Programme, one of Moana New Zealand’s key sustainability projects, aims to help develop its contract fishers by ensuring they have the most up to date training and access to industry experts on a range of relevant topics.

The fishers invested two full days in the programme which focussed on New Zealand Fisheries management, health and safety, compliance, and having a holistic, future focussed approach to New Zealand’s fisheries.

Read up on their experience - click here
Project Management and Support

Terra Moana helps Moana NZ manage their sustainability journey including Sustainability Champion team meetings, research and initiative implementation.

Integrated Reporting

Moana New Zealand is using the International Integrated Reporting Council framework for it's annual corporate reports. Terra Moana supports the integration of the sustainability journey into this as well as the underpinning tools of materiality analysis and ecosystem services. Learn more about Moana's sustainability journey and reports here.